That way when following a reply thread you wouldn't have to scroll through dozens of full signatures and their images and when replying most people already know who they are communicating with.
The one for new emails was the full email signature with all of their necessary information and social media/marketing links, the reply signature was a condensed version of the signature and without the social media links. I had the script generate 2 signatures, one for new emails and one for replies. I found some clean social media icons from a free icon pack online Opens a new window, resized them to a reasonably small size so it wasn't distracting and wouldn't take up too much bandwidth and uploaded them to our webserver, I then linked the images to their respective social media/marketing pages via html in the script.
(Note: I also had HR update all of the employee's fields that were being used so when it ran it would grab all of their updated and correct info, Title, Department, Phone Number.etc.) I modified one of the signature scripts used for generating signatures from the user's Active Directory information. I wanted a standardized signature to present a professional look and feel to our emails (no more purple comic sans signatures, or signatures with cheesy quotes) and to have everyone at our company present a consistent image. I set it up at a previous employer the following way. Plus users won't get thrown off by the attachment icon on an email with an embedded image when there is no noticeable attachment. If you're going to use images in a signature I would recommend linking to the images via HTML, your mail server and recipients' mail server will thank you.
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